Facebook algorithm amplifying Holocaust hate – OHPI in J-Wire

J-Wire has reported on renewed scrutiny of Meta after Yahoo News Australia found Facebook ranking antisemitic comments as among the “most relevant” responses beneath a Holocaust remembrance post. The post, published by the Israeli Embassy in Ghana for Yom HaShoah, attracted close to 3,000 comments between April and June, including Holocaust denial, praise for Hitler, and calls for further violence against Jews.

J-Wire reported that the issue was not only that the comments remained online, but that Facebook’s own systems helped push some of them higher in the discussion.

The article highlights OHPI’s long-running work documenting social media platforms’ failures to properly address antisemitism.

J-Wire notes that “The Online Hate Prevention Institute, whose CEO Dr Andre Oboler has already given evidence to the Commission about antisemitism across social media, including Facebook and Instagram, has reported a sharp rise in antisemitic content from November 2023 across the platforms it analysed.”

J-Wire also recognised OHPI’s earlier role in challenging Facebook’s treatment of Holocaust denial, writing that “OHPI has said Facebook’s earlier approach treated Holocaust denial as factually wrong rather than prohibited hate speech.”

The article further notes OHPI’s concern that this approach “allowed antisemitic and white supremacist networks to grow online before the 2020 policy reversal.”

J-Wire notes that “OHPI has also criticised Facebook’s handling of pages promoting The Protocols of the Elders of Zion,” the notorious antisemitic forgery used for more than a century to spread conspiracy theories about Jews.

OHPI notes that both Holocaust denial and promotion of The Protocols of the Elders of Zion continue to be visible on Meta platforms in 2026.

One current example is a Facebook post from the group “Global Anti-Zionist Network”, which has 69.5K members. The post displays the text: “Read the ‘Protocols’ of the Elders of Zion, and you will understand everything.”

The post had attracted 144 reactions, 66 comments, and 29 shares in the screenshot reviewed by OHPI.

A second post in the same group led users to copies of the full text of The Protocols. OHPI is not linking to those copies, as doing so would further spread the antisemitic material.

This latest case sits alongside OHPI’s wider research showing how antisemitic content spreads and is normalised through Facebook comments and reactions. In OHPI’s report on Australian responses to the attack on Hatzalah ambulances in London, researchers found that around half of the comments examined in a post by the Australian Financial Review were antisemitic. Facebook reactions to the same post were dominated by derisive laughter.

J-Wire’s coverage of that report noted OHPI’s finding that disinformation and conspiracy theories rapidly took hold in response to the attack, including claims blaming Israel, Mossad, or the Jewish community itself. The inversion of Jewish suffering against Jewish victims is a repeated theme.

Meta has announced policy changes in recent years, including banning Holocaust denial and expanding its approach to the use of “Zionist” where the term is used as a proxy for Jews.

The continued visibility and amplification of Holocaust denial, praise for Hitler, and promotion of The Protocols of the Elders of Zion shows that policy statements are not enough.

OHPI will return to give evidence to the Royal Commissions into Antisemitism and Social Cohesion at Hearing Block 3 commencing June 29.

Read J-Wire’s coverage here.

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