Promoting Dylann Roof’s Extremism on Facebook

Update (22 June 2015)

After rejecting initial reports, then reviewing it and rejecting the reports again, a second review has seen Facebook finally take down the Dylann Roof hate page. Thank you to everyone who reported and who shared this briefing, together we made a difference.

Statement from Dr Andre Oboler, CEO of the Online Hate Prevention Institute, “We can now put this one down as a win. The question though still remains: how were the initial reports rejected, and how did the first review fail to correct this? The process should not need to fail twice before finally getting it right. Facebook needs to get better that this.”

The original article




We’re not sure what’s more shocking, the Dylann Roof page on Facebook (pictured above) or the fact that Facebook not only rejected our report about it, but rejected it again on review (the picture below). What exactly does it take to have Facebook remove something?



For those who are not up to speed, Dylann Roof is the 21 year old American who walked into a church in South Carolina earlier in the week and killed 9 black members of the community. Evidence is emerging that Roof was self radicalized by online material. This is yet another example of the very real harm that can result from online hate speech.

The Facebook page has nothing to do with Dylann Roof. It is an effort by some sick individual to get their thrills by outraging the public.

The page contains content praising Roof’s actions:

Mocking the dead:



Promoting white supremacism:

5Promoting misogyny:


We’re calling on our supporters to keep reporting the page, this content clearly does NOT belong on Facebook.

We’ll update this page further tomorrow, but for now:

Take action!

1. Go to the page (click here)

2. Click the “…” near the top right, and select “report page”

3. Click the “I think it shouldn’t be on Facebook” option, then click continue

4. Select “Hate Speech” (and continue) the “Race or Ethnicity” (and continue)

5. Click the “Submit to Facebook for Review” option

6. After you have done this you can help us get the message out by sharing this briefing:


You can also more generally support the work of the Online Hate Prevention Institute, a registered Australian charity, in three ways: By liking our Facebook page, making a donation (donations are tax deductible in Australia) and by joining our mailing list.